You can then either stream your MP3s from the cloud or download them to your device. That said, if you do have the Cloud Player app, the music should already be there by the time you manage to launch it. If anything, it should probably send you to the App Store to get the appropriate app, but I can see this being confusing to new users. Without the app, tapping the orange "Play or Download" button from Amazon's MP3 store confuses the iPhone it will pop up an error about the URL being invalid and push you to the iTunes Store. The catch (which, admittedly, isn't a huge one) is that Amazon Cloud Player is the only way you can download the music to your phone, and if you don't already have the app, you'll have to go to the App Store to get it. Your purchases are automatically transferred to your Cloud Player library, and the only way to access them is to have the Cloud Library app installed. It turns out that the new store is indeed very usable on the iPhone, though it requires you to have downloaded and installed Amazon's Cloud Player app if you want to be able to listen to your purchased music right away. I gave the Web app a quick spin to see whether it's as great as Amazon claims. It can also offer individual recommendations based on your past purchases. "For the first time ever, iOS users have a way to do that."Īmazon's new site for iPhone and iPod touch is built on HTML 5 and gives access to daily deals like $5 albums, $0.69 songs, and free music from up-and-coming artists. "Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices," Amazon said in a statement. The measure doesn't just help iOS users who prefer Amazon for their music purchases-by modifying its mobile Web store, Amazon is getting around Apple's demand for 30 percent of the sales if Amazon were to sell music through a native app. The company announced on Thursday the relaunch of the optimized store "specifically for iPhone and iPod touch," allowing customers to browse and buy MP3s directly from within mobile Safari-no native app necessary.
Amazon is continuing to go after iTunes by redesigning its mobile MP3 store to better target iOS users.
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